The Body Wonders
The Body Wonders is a luxury natural cosmetics brand, inspired by ancient Ayurveda practices. Their mission is to help women worldwide look beautiful the natural way, listening and understanding their customers’ needs is at the forefront of their realm. The platform offers a wide range of category including skincare, makeup, luxury products, fragrances and hair care products which are 100 percent genuine, authentic and natural
Ewayssoft built and launched thebodywonders.com in 2017. It was a huge success and the website has been extensively used with up to 50 orders being placed in a single day.
Challenges
The brand was looking to build a stronger community of fans to both enhance the relationship with regular customers and reach a wider prospects’ audience. Other than that, Body Wonders wanted to improve e-commerce conversions by helping consumers and distributors direct access to the product catalog.
Technology & Brand Promotion
This successful website has been built on Magento, one of the best CMS in the world.We created a user-friendly portal for users to browse products, add them to their catalog, creatingpersonal profiles and tracking their orders till the last mile. We also created the product catalog by country so users can clearly pick products available in that market and pay by their currency
We made strong use of social media sites, developed brand building and marketing strategies through careful competitor analysis, posted important blog entries, targeted existing and potential customers. We made a splashy entry into Facebook with thebodywonders quickly accumulating followers, now surpassing the 10,000 mark and growing steadily.
Key Features:
- Dual Pricing on website for India customers to see price in Rupees and Dollar for rest of the world
- Newsletter opt-in popup on the website to capture customers’ emails
- Chat Integration on the website to assist customers real time
- Abandoned cart emails to remarket to customers who exited the site before making a purchase
- Customer Profile to give customers complete history and tracking od their orders
- Newsletter emails with product updates and offers to keep subscribers engaged