Growing a blog has turn out to be Very essential for every business. The real venture, though, comes while you are faced with the Herculean assignment of creating your post pop up on the top web page of all leading search Engine result Pages (search engines like Google). SEO (search engine optimization) performs a pivotal role in spiking up your web page’s ranking and ensuring it receives the publicity it truely deserves. Read on for a few foolproof techniques to optimise your web page and drive all your targeted visitors right to it.
On-Page SEO Checklist
Here is the list of on-page SEO factors
Keyword Research:- The first step to perform SEO for any is to do Keyword research. Keywords are that phrase that user used to search on SERP related to your services or products. At the time also analyze your competitor keywords.
Meta Title Tag: According to Google Algorithm, length of Meta title or title tag should be 55 to 60 characters. If you are having the live title tag exceeding to this then only 60 char will get display on Google SERP after indexing and caching of webpage.
Meta Description Tag: Meta Description tag is often used for showing brief information about a specific page. Make sure that your targeted keyword should be there in your Meta description. Character limit of Meta description is about 155 to 160 character.
Heading Tag (H1): Heading of your specific page should be in H1 tags with the exact matched keywords. This helps Googlebot in ranking your page higher in SERPs.
Keyword Density: Keyword density is the number of times your targeted keyword in mentioned in your whole content on that specific page. To get a high rank on your post on SERP then keep keyword density 1.5% of content length.
Alt Tag: Images in your webpage play a vital role in ranking your page on SERP. Mention the keywords in alt-text according to the image specification means what the image is all about. Always remember alt tag is used to tell Google about that image information.
Content: Quality of content is used to rank a webpage or website on SERPs. User-engaging content will help you in reducing the bounce rate of webpage and when the page bounce is decreasing your webpage rank will get higher on Google.
Domain with HTTPS: Using a HTTPS version for website make it secure and also increased the visitor’s trust and confidence on your website.
Robots.txt File: Robots file is used to block unwanted pages that you don’t to Google crawl or index. In case you want that page should be index, follow, noindex, nofollow then you must read about Robots Meta Tags.
XML Sitemap: XML Sitemap is used to show path and database of all the pages to Search Engine. Through this search engine index the pages on website. Format for this is: www.domain.com/sitemap.xml
Raw Meta Tags: Raw Meta Tags allow you take control over the content what you want to show when someone share your page on Facebook, Twitter, Linkedin and Google Plus.
Custom 404 Page: Custom 404 Page is what user sees when they click on a broken link or not existing page on website.
Off-Page SEO Checklist
Social Bookmarking: Social Bookmarking is one the best off-page activities to promote any website, brand or business in shorter period of time. Adding a link to various social bookmarking platform helps in creating traffic and higher ranking in Google SERPs.
Most popular Social Bookmarking Sites 2018 are StumbleUpon, Reddit, Pearltrees, Scoop it, Flipboard and many more is there.
Local Listing: Listing a website in local business sites in Google will boost your awareness in SERPs. This helps in Local SEO and building backlinks in targeted locations and regions.
Image Submission: Image sharing helps in improving website traffic. Now a day’s image search is also increasing the website availability, awareness and popularity.
Some of the image submission website that will definitely increase ranking, traffic and improve backlink are: Instagram, Tumblr, Flickr, Pinterest, Imgur and many more is there.
Video Submission: Most prominent and influential method of promoting a website. While uploading your video, make sure video title and description includes the focus keyword for ranking and traffic.
Some of the Video Submission websites are: Youtube, Myspace, Flickr, Vimeo, Dailymotion and many more is there.
Profile Creation Sites: Linking your website with any profile helps in engagement of users and targeted visitors. Profile creation is a method which offers a new strategy to SEO specialized for the preeminent search engine optimization and white-hat link building services.
PPT Submission: Benefits of PPT submission is to get do-follow backlinks from there which Google used to index and crawl. Highly trustworthy PPT Sharing and submission websites used to update frequently. So, that’s why one SEO expertise used to do this. While getting do-follow backlinks from these sites Google used to optimised targeted keywords and increase site visibility.
Guest Blogging: Google give best opportunities for guest blogger to drive traffic and increase ranking of website. Link that comes from Guest Blogging site is of high-authority and is long-term backlinks that Google consider in generating our backlinks.
Above explained checklist of SEO off-page and on-page works in improving the ranking, traffic, increasing the domain and page authority of website. If your are new to SEO then we have shown the Complete Guide to SEO Beginners that guide you in learning the basics of SEO step by step.